AppFactor | About us

The story behind us

Experts in cloud migration & modernization — optimizing, innovating, and future-proofing applications.

Our team have lived and breathed application modernization and cloud migration for the best part of a decade. We have contributed into and developed the libraries for frameworks for the future of Micro-Services and generally worked on some pretty out there stuff around distributed compute and enterprise systems.

With experience leading cloud migration, app modernization, and cloud management products — supporting major transformations for global enterprises, AWS, Microsoft, and Google — we understand the challenge of maintaining critical applications while integrating the latest technology for better performance, delivery, reliability, and security.

We believe there is a better way to not only optimize the process of modernization but also identify and prevent technical debt from growing into the complex, inter-twined problem it quickly becomes if left un-tracked and unmanaged.

Our mission

Breaking the legacy treadmill: automating app modernization for a smarter future.

Our mission is to provide a platform that provides the automation tools and process to eliminate legacy across application estates and empowers existing teams to be able to incrementally innovate against applications without the need for large waterfall style projects.

We believe app modernization and cloud transformation, in general, is broken. There's just too many tools to keep track of, too many blunt instruments used and it's full of manual steps along the way that allow technical debt to compound over time and create the legacy treadmill.

There has to be a better way to apply newer technology to existing apps - that's why we created AppFactor, a way to fulfill our vision of making architects and engineers more productive and efficient through the entire process of modernizing and maintaining apps - now and in the future.

Our goal is to power a dynamic internal developer platform that empowers teams — from startups to enterprises—by eliminating deployment and delivery bottlenecks. Using AI/ML, we systematically identify dependencies, track transformations, and deliver cloud-native apps while preventing tech debt.

Values

The values that drive everything we do.

Integrity

Integrity builds trust, upon which the strongest relationships are built. When we trust others, we are more willing to be open and engage. We must build relationships internally to create a friendly, productive, and positive environment and externally with our users, partners, and customers to drive the adoption of our tools and products.

Humility

Humility starts with acknowledging that our knowledge is imperfect and incomplete, but not fixed. We can continue to learn and grow but this is an active process that we must choose to engage in. This growth comes from constantly seeking feedback, learning, and adapting based on new understanding. In this context, we must view mistakes as learning opportunities in an active process of reflection and analysis.

Passion

Passion for what we are building and the problems we solve, with genuine empathy is what founded our business. It's vitally important that we deeply care about AppFactor's success and our customers requirements. We should Inspire others with a drive for excellence and be tenacious and optimistic - above all, enjoy ourselves in the process

Execution

For optimal execution, it must be both effective and efficient — think of it in terms of direction and velocity. Effectiveness means moving in the right direction, ensuring alignment with the vision and strategic goals while prioritizing the most important work. Without it, work may be completed without meaningful progress toward the end goal.

We are a team

Creating a winning team: excellence, collaboration and accountability.

A winning team is one in which we are each extraordinary at what we do and highly effective working together. It’s about investing in an elite team of talented people who are excited to pursue ambitious shared goals and working together highly effectively.

In our team we encourage collaboration, share information and discourage politics. We hold ourselves accountable, take ownership but advocate for adventure, creativity and keeping our minds open as we work together.

Keith Neilson

CEO & FOUNDER

Gabriel Ciuloaica

CTO & FOUNDER

Attila Vajda

VP Product/Engineering & FOUNDER

We model ourselves on being like a professional sports team. It's about pushing ourselves to be the best possible teammate, caring intensely about our team and our collective results. Sports teams are about performance, not seniority or tenure. It is up to the manager to ensure that every player is amazing at their position, plays effectively with others and is given new opportunities to develop. That’s how we keep winning the championship.

Let's go!

We’re on a mission to disrupt how engineering teams innovate, maintain and deliver their applications.

Who we are

AppFactor is an revolutionary AI-augmented development platform that transforms enterprise application lifecycles by automating maintenance, optimization, and deployment to harness the full potential of modern cloud computing across containers, serverless and wasm environments.